Victoria Secret's business
uses a marketing strategy for the sole purpose of personal consumption.
Victoria Secret pride themselves on their high quality products. While
the other big brand name retailers try to different ways to get into social
media to advertise their products, Victoria Secret is creating excitement
of their own with a network TV holiday fashion show featuring young women
wearing Swarovski crystal-decorated lingerie strutting down a runway in
6-inch heels. Victoria Secret's fashion show is very important to their
business marketing.
It serves as the stepping stone for efficiency. Last
year, they received a high rating with 22.5 million viewers, most of them
were women. The lingerie chain's marketing approach is in sharp contrast
to most industry trends.
Victoria Secret also has a nice price range making merchandises affordable for all classes of people. Victoria Secret also has different lines of merchandise such as Pink which suit a younger group of females. Pink attracts females such as college student's who range from 16-29. The clothing's bright color's and designs of the merchandise attracts younger females which brings to the stores.
Victoria Secret target market is for females ranging from 18-45. The purpose of going to Victoria Secret is for women to feel good and look sexy. Victoria Secret clothing line ranges from swim suit wear to lingerie's so they can meet all day and night occasion's. It isn't all about the sexiness but also about the quality. The quality of merchandise's from Victoria Secret beat's other rivaling competitions therefore making it a must go to for women.
