Victoria Secret has new products every month. New product ideas that survive the initial screening process move to the Victoria Secret analysis stage,where preliminary figures for demand,cost ,sale and profit-ability are calculated. For example, the new products Victoria Secret are planning to show this month, most of them are bath and body work whole sales,and winter's perfume section.Like Pink Body Skin, The Naked, Miraculous, Very Sexy,and the new famous product are "Bombshell in Love". The reason why they are creating most of these bath and body work cause of the winter,especially for Christmas Eve and Valentine's Day. The role of new product is very important to the company's brand. It shows of how Victoria Secret developed such a strong brand by itself with new product every month.
Monday, November 25, 2013
Ch.11 Developing and Managing Products
Victoria Secret has new products every month. New product ideas that survive the initial screening process move to the Victoria Secret analysis stage,where preliminary figures for demand,cost ,sale and profit-ability are calculated. For example, the new products Victoria Secret are planning to show this month, most of them are bath and body work whole sales,and winter's perfume section.Like Pink Body Skin, The Naked, Miraculous, Very Sexy,and the new famous product are "Bombshell in Love". The reason why they are creating most of these bath and body work cause of the winter,especially for Christmas Eve and Valentine's Day. The role of new product is very important to the company's brand. It shows of how Victoria Secret developed such a strong brand by itself with new product every month.
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