Ch.7 Business Marketing.

Victoria Secret's business uses a marketing strategy for the sole purpose of personal consumption. Victoria Secret pride themselves on their high quality products. While the other big brand name retailers try to different ways to get into social media to advertise their products, Victoria Secret is creating excitement of their own with a network TV holiday fashion show featuring young women wearing Swarovski crystal-decorated lingerie strutting down a runway in 6-inch heels. Victoria Secret's fashion show is very important to their business marketing. 

 

 

 

 

 

It serves as the stepping stone for efficiency. Last year, they received a high rating with 22.5 million viewers, most of them were women. The lingerie chain's marketing approach is in sharp contrast to most industry trends.

Ch.8 Segmenting and Targeting Markets.

Victoria Secret also has a nice price range making merchandises affordable for all classes of people. Victoria Secret also has different lines of merchandise such as Pink which suit a younger group of females. Pink attracts females such as college student's who range from 16-29. The clothing's bright color's and designs of the merchandise attracts younger females which brings to the stores.

Victoria Secret target market is for females ranging from 18-45. The purpose of going to Victoria Secret is for women to feel good and look sexy. Victoria Secret clothing line ranges from swim suit wear to lingerie's so they can meet all day and night occasion's. It isn't all about the sexiness but also about the quality. The quality of merchandise's from Victoria Secret beat's other rivaling competitions therefore making it a must go to for women. 

Ch.11 Developing and Managing Products

Victoria Secret has new products every month. New product ideas that survive the initial screening process move to the Victoria Secret analysis stage,where preliminary figures for demand,cost ,sale and profit-ability are calculated. For example, the new products Victoria Secret are planning to show this month, most of them are bath and body work whole sales,and winter's perfume section.Like Pink Body Skin, The Naked, Miraculous, Very Sexy,and the new famous product are "Bombshell in Love". The reason why they are creating most of these bath and body work cause of the winter,especially for Christmas Eve and Valentine's Day. The role of new product is very important to the company's brand. It shows of how Victoria Secret developed such a strong brand by itself with new product every month.

Ch. 18 Social Media and Marketing

Victoria Secret uses social media to boost their advertisement to a new level. Social media such as Twitter has been a big help to he Victoria Secret franchise. With over 2,500,000 followers the number of people talking about Victoria Secret and advertising it boosts up the sales for the franchise. This is a good marketing strategy that not only boosts the sales revenue for the franchise but also helps in the growth of the Victoria Secret franchise.Thus, Istagram is also a advertising that Victoria Secret Uses. Instagram is a popular app to shares photos of new products and merchandise onto the social media that millions to see it. So, it's the best way for Victoria Secret gaining more follower via social media.

Ch.10 Product Concept

Victoria Secret pride themselves on their high quality products. All Victoria Secret products uses materials and fabrics that makes the products last longer and does not wear out as much as products from other competitions. Victoria Secret also produces products based on age for females. This consist of packaging,  styles, color, and designs. Victoria Secret is trying to become the dominant clothing line and brand out of all the other. Victoria Secret aims to showcase the product best qualities and maximum features of the product. Marketers spend a lot of time and research in order to target their attended audience.Especially for the packaging concept, Victoria Secret know how to design it and make it like small, good and cute for female customer. This is a very good idea for the product concept of Victoria Secret.Plus,they know how to com-positive the color with making cute and sexy style.This would attractive to most of teenager female to keep being a big fan of Victoria Secret.

Ch 17.Personal Selling and Sale Management

Victoria Secret has well trained staffs and workers. They are all train to be discipline and show respect to all customers. All workers are to be friendly and helpful to other workers and most importantly the customers. Sales management is very important to the company and is one of their main priorities. It is an important business function as net sales through the sale of products and services and resulting profit drive most commercial business. These are also typically the goals and performance indicators of sales management. Sales Managers are required to a good job so that they can meet their goals and requirements.

Ch. 16 Advertising,Public Relations and Sales Promotion.

     Victoria Secret uses most basic form of advertisements from TV commercials, magazines, poster and more. This allows people to see our company and be interested in our products. It also opens our advertising array to lots more people. Victoria Secret also have sales promos where it boosts brand recognition and customer exposure. Promotional products are highly effective for companies with a clearly defined audience and limited budget. These products can be used to attract new clients, reward loyal customers, or build credibility within the public sphere. Every year Victoria Secret holds a fashion show that boosts their popularity and also introduce their new designs and products. The models are an important factor in the advertisements of the Victoria Secret franchise because if they were not attractive than customers would not like the products. We can conclude that Victoria Secret has spent a lot of money and time on their advertisements.