Ch. 16 Advertising,Public Relations and Sales Promotion.

     Victoria Secret uses most basic form of advertisements from TV commercials, magazines, poster and more. This allows people to see our company and be interested in our products. It also opens our advertising array to lots more people. Victoria Secret also have sales promos where it boosts brand recognition and customer exposure. Promotional products are highly effective for companies with a clearly defined audience and limited budget. These products can be used to attract new clients, reward loyal customers, or build credibility within the public sphere. Every year Victoria Secret holds a fashion show that boosts their popularity and also introduce their new designs and products. The models are an important factor in the advertisements of the Victoria Secret franchise because if they were not attractive than customers would not like the products. We can conclude that Victoria Secret has spent a lot of money and time on their advertisements.