Ch 5. Developing The Global Vision

We can see that Victoria’s Secret is coming up with Global Vision. Victoria's Secret is one of the most prestigious lingerie brands not only in America, but all over the world. However, that does not stop the company to continually work hard to make it even more successful. During the past few years, Victoria’s Secret has seen a noticeable growth in its catalogs and website sales in foreign countries, especially in Australia, Canada, Singapore, and the Soviet countries such Russia and Ukraine even Georgia. These countries are prime examples of the big opportunity that Victoria’s Secret has internationally.  The reason why they want their company to be known around the world is because they want to make their company even more popular and to get more consumers not just in America. Victoria’s Secret’s marketing include doing advertising on televisions, magazines and the internet via their official website. Victoria’s Secret website has been a big profit generator for the company in foreign countries especially today where almost all people around the world have access to the internet.