Ch.4 Marketing Environment

  Victoria's Secret markets is directed specifically to women. Its diversity of products is designed to satisfy the desires of women of all ages from ten-years-old girls to sixty-years-old women. Victoria's Secret products aren't pricey, so every woman, even men who want to give an attractive gift are able to afford it. The environmental management is very active and important in this particular company. This is what this company it's all about, creating new designs and products for the consumers to buy. Every season Victoria's Secret brings a new design as underwear, make up and perfumes. We can also consider this strategy as a component lifestyle because they practice diverse of goods and services that interest the needs of their consumers, instead of practicing a single product.

There are many Victoria Secret's stores  around New York City.Especially the most biggest one are in 34St New york downtown.  In a place where million of New Yorkers transit daily.So, it will be very good place to do their marketing .