Ch. 16 Advertising,Public Relations and Sales Promotion.

     Victoria Secret uses most basic form of advertisements from TV commercials, magazines, poster and more. This allows people to see our company and be interested in our products. It also opens our advertising array to lots more people. Victoria Secret also have sales promos where it boosts brand recognition and customer exposure. Promotional products are highly effective for companies with a clearly defined audience and limited budget. These products can be used to attract new clients, reward loyal customers, or build credibility within the public sphere. Every year Victoria Secret holds a fashion show that boosts their popularity and also introduce their new designs and products. The models are an important factor in the advertisements of the Victoria Secret franchise because if they were not attractive than customers would not like the products. We can conclude that Victoria Secret has spent a lot of money and time on their advertisements.

Ch.14 Marketing Channel and Retailing

Victoria Secret's marketing channel involves multiple processes before the buyer can actually purchase the product and wear it. Victoria Secret products are manufactured in several different countries such as China, Israel and Jordan. After being manufactured all products are then shipped by sea to the united states where they are distributed among all the Victoria Secret branches where they will be sold to females all over the United States.

Victoria Secret branches then determine how they will retail and price each product to be sold based on the style and whether it is a new line or not.

Ch.6 Consumer Decision Making

Victoria Secret advertises their products by commercials, internet and magazines. Females who see Victoria Secret advertisements are given the impression that by wearing their products they will feel that they are sexy. By being shown the advertisements females are shown the large array of different designs that Victoria Secret carry in their inventory. After that the buyer would go collect information on the item that they are looking to buy. They would go online to find out more or just go to the Victoria Secret store and try out the product. 

Once they have collected the information on the product they would compare the products with other competitions and brands. After the comparison they will find out that other competitions are not as affordable and the quality is not as good as Victoria Secret, Finally the buyer would go to the store or purchase the product online.

Ch 5. Developing The Global Vision

We can see that Victoria’s Secret is coming up with Global Vision. Victoria's Secret is one of the most prestigious lingerie brands not only in America, but all over the world. However, that does not stop the company to continually work hard to make it even more successful. During the past few years, Victoria’s Secret has seen a noticeable growth in its catalogs and website sales in foreign countries, especially in Australia, Canada, Singapore, and the Soviet countries such Russia and Ukraine even Georgia. These countries are prime examples of the big opportunity that Victoria’s Secret has internationally.  The reason why they want their company to be known around the world is because they want to make their company even more popular and to get more consumers not just in America. Victoria’s Secret’s marketing include doing advertising on televisions, magazines and the internet via their official website. Victoria’s Secret website has been a big profit generator for the company in foreign countries especially today where almost all people around the world have access to the internet.