Ch.14 Marketing Channel and Retailing

Victoria Secret's marketing channel involves multiple processes before the buyer can actually purchase the product and wear it. Victoria Secret products are manufactured in several different countries such as China, Israel and Jordan. After being manufactured all products are then shipped by sea to the united states where they are distributed among all the Victoria Secret branches where they will be sold to females all over the United States.

Victoria Secret branches then determine how they will retail and price each product to be sold based on the style and whether it is a new line or not.

Ch.6 Consumer Decision Making

Victoria Secret advertises their products by commercials, internet and magazines. Females who see Victoria Secret advertisements are given the impression that by wearing their products they will feel that they are sexy. By being shown the advertisements females are shown the large array of different designs that Victoria Secret carry in their inventory. After that the buyer would go collect information on the item that they are looking to buy. They would go online to find out more or just go to the Victoria Secret store and try out the product. 

Once they have collected the information on the product they would compare the products with other competitions and brands. After the comparison they will find out that other competitions are not as affordable and the quality is not as good as Victoria Secret, Finally the buyer would go to the store or purchase the product online.

Ch 5. Developing The Global Vision

We can see that Victoria’s Secret is coming up with Global Vision. Victoria's Secret is one of the most prestigious lingerie brands not only in America, but all over the world. However, that does not stop the company to continually work hard to make it even more successful. During the past few years, Victoria’s Secret has seen a noticeable growth in its catalogs and website sales in foreign countries, especially in Australia, Canada, Singapore, and the Soviet countries such Russia and Ukraine even Georgia. These countries are prime examples of the big opportunity that Victoria’s Secret has internationally.  The reason why they want their company to be known around the world is because they want to make their company even more popular and to get more consumers not just in America. Victoria’s Secret’s marketing include doing advertising on televisions, magazines and the internet via their official website. Victoria’s Secret website has been a big profit generator for the company in foreign countries especially today where almost all people around the world have access to the internet.

Ch.4 Marketing Environment

  Victoria's Secret markets is directed specifically to women. Its diversity of products is designed to satisfy the desires of women of all ages from ten-years-old girls to sixty-years-old women. Victoria's Secret products aren't pricey, so every woman, even men who want to give an attractive gift are able to afford it. The environmental management is very active and important in this particular company. This is what this company it's all about, creating new designs and products for the consumers to buy. Every season Victoria's Secret brings a new design as underwear, make up and perfumes. We can also consider this strategy as a component lifestyle because they practice diverse of goods and services that interest the needs of their consumers, instead of practicing a single product.

There are many Victoria Secret's stores  around New York City.Especially the most biggest one are in 34St New york downtown.  In a place where million of New Yorkers transit daily.So, it will be very good place to do their marketing . 

Ch. 3 - Ethics & Social Responsibility

Victoria’s Secret not only provides clothes for women to feel sexy in, they practice business ethics and social responsibility. Just look at the back of their catalogs:

As a value-led organization, Victoria’s Secret is integrating the protection and preservation of  global resources into our everyday business practices.  It’s part of doing what is right, and  means we’re committed to sustainable, responsible and thoughtful environmental behavior.
We are proud to deliver the Victoria’s Secret catalog printed entirely on Forest Stewardship  Council certified paper.  As an environmental leader in the catalog industry, we are pleased to  be one of the first to make such a move.  The FSC logo allows consumers to recognize  companies that support the growth of responsible forest management worldwide.

Ch. 2 - Strategic Planning for Competitive Advantage

 

Current Marketing Situation Victoria’s Secret, the largest subsidiary of Limited Brands, Inc. and #1retailer of women’s intimate apparel, is based out of Columbus Ohio and hasmore than 1,000 stores throughout the United States and Canada. Victoria’sSecret, creator of the Miracle Bra (1994), is known for its quality bras,underwear, and lingerie. However, they have extended their brand into hosiery,fragrance, apparel, and beauty products, such as lotion, makeup, and hairproducts. Victoria’s Secret is known for their many bra and underwear fits andstyles. Their products are available in appealing colors and patterns. TheVictoria’s Secret Pink line also contains less expensive bras, underwear, andapparel aimed at a younger college-aged audience.

 Each year over three-hundred ninety million copies of the Victoria's Secret Catalog are distributed in the United States alone. Victoria's Secret catalogs are by far thee most  prolific than many news magazines.
What the company of Victoria's Secret doesn't spend on internet and television ads, fashion shows, or its catalog is put into newspaper and magazine ads. Due to the lifestyle of a high population in the United Sates alone leaves people with the comfort to read it in the New York times, newspaper, including Cosmopolitan, In style, Glamour, Allure, and last but not least Maxim. 

 Victoria's Secret sells merchandise throughout several channels which are retail stores, catalogs and the internet just with this 360 degree approach reinforces the company's brand and expands sales opportunities, helping customers to buy what they need and want at anytime and anywhere. 

As we already know that (The Limited) has bought Victoria's Secret. With Bill Lepler being The Limited's vice president he affirms " The customers buying Victoria's Secret products through multiple channels spend three to five times more than customers who buy only through one channel".


With the reputation Victoria's Secret has gained throughout all the years in business the Victoria's Secret products represents fun, romance, fantasy, desire, and love all in one.

Chapter 1: Victoria's Secret Mission Statement.

   The mission statement for the Victoria's Secret retail chain is the same as its parent company, Limited Brands, and as "captivating" as the merchandise mix in the Victoria's Secret stores and catalog. The Limited mission statement is... "Limited Brands is committed to building a family of the world's best fashion brands offering captivating customer experiences that drive long-term loyalty and deliver sustained growth for our shareholders."